Why We Picked This Volumizing Mascara
- Built specifically to build volume. Listed with Volumizing as its core product benefit, this volume mascara is formulated to separate and coat each lash rather than just tint them.
- A trusted drugstore mascara at scale. A 4.4-star average from 61,851 ratings and Amazon’s Choice status back its #4 ranking in Mascara, making it one of the most reviewed formulas in its price range.
- Formulated to resist clumping. Marketed as clump-free and smudge-resistant, this mascara for fuller lashes is designed to build volume in layers instead of clumping together after a second coat.
Key Ingredients and Features
Hourglass-Shaped Wand: the brush shape is built to catch and coat lashes from root to tip, helping distribute product evenly across both short and long lashes in a single stroke.
Carbon Black Formula: a deep, true black pigment designed to define lashes clearly rather than fading into a softer brown-black tone.
Washable, Formaldehyde-Free Base: formulated without formaldehyde and designed to be washable, making nightly removal simpler than a fully waterproof mascara.
Buildable Volume Formula: designed for layering, with the brand stating it can help lashes look up to 5 times fuller when built up in coats rather than applied thin in one swipe.
Quick Facts
| Attribute | Details |
|---|---|
| Size | 0.26 fl oz (7.7 ml) |
| Color | Carbon Black |
| Wand Type | Hourglass-shaped brush |
| Special Feature | Washable |
| Water Resistance | Not water resistant |
| Free-From | Formaldehyde |
Pros and Cons
Pros
- Strong review base: 4.4 out of 5 stars from 61,851 ratings, with Amazon’s Choice status
- Ranked #4 in Mascara on Amazon, among the most reviewed volumizing formulas in the category
- Clump-free, smudge-resistant, and formaldehyde-free
- Widely available at multiple price points, often under $10 depending on pack size
Cons
- Listed as not water-resistant, so despite being washable and easy to remove, it may smudge in humidity, rain, or if eyes water during the day.
- The single 0.26 fl oz tube runs small, so frequent daily users may find themselves replacing it more often than a larger-format mascara.
How It Works and What to Expect
This volumizing mascara works through its hourglass-shaped wand, which is designed to pick up product at the base and taper toward the tip, helping coat lashes evenly whether they’re near the inner or outer corner of the eye. The Carbon Black formula builds in layers, so a single coat gives a natural, defined look while additional coats add more visible volume and drama. Because the formula is washable rather than waterproof, it removes easily with a normal cleanser or makeup remover, though that same trait means it isn’t built to hold up against water exposure throughout the day.
Best For Lash Type and Look
- Anyone wanting fuller-looking lashes without switching to a more expensive prestige mascara
- Everyday eye makeup routines where washable, easy removal matters more than all-day waterproof wear
- Lashes that need buildable volume, since the formula is designed to layer from natural to bold with each additional coat
- Shoppers specifically comparing options for the best drugstore mascara on volume and value
Quick Q&A
Is this mascara waterproof? No. It’s listed as washable rather than water resistant, so it removes easily but may smudge with water exposure like rain or tears.
Does this mascara clump? The brand markets it as clump-free and smudge-resistant, with the hourglass-shaped wand designed to separate lashes rather than clump them together.
What color options does this mascara come in? The listing shown here is Carbon Black, a deep true black shade, though the brand also offers other shade options in the same Voluminous line.
What Shoppers Are Saying
This mascara holds a 4.4 out of 5 star average from 61,851 ratings on Amazon, with Amazon’s Choice status and a #4 ranking in Mascara. That combination of a large review base and a strong, consistent rating points to a genuinely trusted, widely repurchased drugstore staple rather than a newer or unproven formula.
How to Use and Care Tip
Wiggle the hourglass-shaped wand at the base of your lashes before pulling upward and outward, applying a second coat only after the first has set to avoid clumping. Since the formula is washable rather than waterproof, remove it gently with a cleanser or makeup remover at night rather than tugging at lashes, which helps prevent unnecessary lash breakage over time.
Ready for bolder, fuller-looking lashes without the splurge? Add this volumizing mascara to your everyday makeup bag today.
